Redefining R & R with Flax Sleep bedding.
Anna Heyd loves linen. She dresses herself in it, she sleeps in it, and she evens covers her couch in it. But she didn’t always have it so good. Two years ago, she bought a mattress online, but couldn’t find the same seamless experience with linen sheets—and she couldn’t understand why. “We spend a lot of money on our mattresses, but neglect the bedding that we’re actually sleeping in,” she explains. Convinced there was an opportunity in the marketplace, she wrangled her two friends Vivian McCormick and Oana Papuc to join the crusade: affordable linen sheets for all.
Although, it didn’t take much convincing. “We jumped in right away,” recalls Vivian from their East Van headquarters (at coworking space Werklab). “We were in a group chat immediately, and it just started to build from there.”
And with that, Flax Sleep was born—the name paying homage to its sustainable roots. “From an environmental impact standpoint, the growing of a flax plant typically takes fewer pesticides and less water to produce than a cotton plant,” says Vivian. “And because it lasts longer [than cotton], people can have their linen bedding for years. They might just want to supplement with other colours—mixing and matching—but not because it’s worn out.”
A scroll of the Flax Sleep site displays sheet sizes from king to crib in multiple colourways, including cloud, pebble, and blush, plus new additions: marigold and marine. Robes, duvet covers, and, most recently, cozy quilts round out the collection. “I try not to work from home because it’s so tempting to take a midday nap,” Vivian says with a laugh.
The entrepreneurs truly believe sleep is key—after all, they’re devoting their careers to the business of shut-eye. “I think we live in a space and time, and certainly a city, where wellness and overall health are super important,” says Anna. “There’s so much stuff that we’re doing in our waking hours to take care of wellness, but really, the best thing we should be doing is making sure we’re getting a proper night’s sleep.”
Anna—now content with her linen sheet set—is sleeping in *just* a little bit later these days.
Photography by Francis Lai